French soccer club Paris Saint-Germain (PSG) is partnering with blockchain platform Socios.com to launch a token ecosystem, according to a press release shared with Cointelegraph September 11.
PSG plays in the highest tier of France’s soccer league and has been hailed as the country’s “most popular” team.
Socios describes itself as a digitized, tokenized form of the “Socios” crowd-management concept of Real Madrid & FC Barcelona — “socios” means member or associate in Spanish. The platform is powered by a sports blockchain venture dubbed chiliZ, which has the backing of high profile crypto industry players that include crypto exchange Binance. chiliZ has raised $66 million in funding to date, according to CT’s correspondence with CEO Alexandre Dreyfus.
PSG’s partnership with the platform will allow the club to launch a Fan Token Offering (FTO) that gives fans access to branded Saint German club tokens which come with voting rights and can also confer VIP status and/or rewards to their holders.
Fans will reportedly be able to vote on “cosmetic” decisions (choosing the club’s jersey color, stadium music and logo) and certain sports aspects (MVP, Player of the Match or Month, friendlies matches, summer tours, charity line-ups, etc.)
Dreyfus noted that the strategy represents a limited token mechanism, which does not tokenize the club’s existing corporate structure but is focused on incentivizing and monetizing fan engagement and experiences via crypto. Marc Armstrong, Chief Partnership Officer of PSG, is quoted in the press release saying:
“Paris Saint-Germain is determined to leverage the opportunities that cryptocurrency can provide. This revolutionary technology will have an important impact on the club’s overall business strategy and the way we engage with our fanbase.”
Saint Germain fan tokens will reportedly be tradable on the socios.com marketplace, but only against the chiliZ native token ($CHZ). The club’s FTO will reportedly take place before the start of the coming soccer season, although the exact date and token pricing are yet to be revealed.
Dreyfus further emphasized to Cointelegraph that while PSG is the first high-profile club to join the initiative, the platform ultimately aims to engage “hundreds of millions” of soccer fans of multiple high caliber soccer clubs worldwide. Dreyfus said that the platform will help engage and educate a major demographic about blockchain and crypto.